蔓延的爱

如果你将创业作为新年决心的一部分, 你需要一个网站. But maybe you don’t know where to begin and need some assistance in going in the right direction; do not fear, 这篇文章 will help you take care of the “prewriting” you need to do to get your new website started!

你想让你的新网站看起来怎么样?

贵公司是否有必须遵守的特定品牌指导方针? 如果是这样,那么你需要确保你的新网站遵循这些指导方针. Important elements of branding include your company’s logo, its color scheme, and typography (fonts).

保持职业形象, always remember that all your marketing materials should consistently follow your company’s branding guidelines. This should have been established prior to building a website or designing any print materials; once you have established your company’s color scheme and typography, then you will want to ensure that your website along with any other marketing materials (such as business cards, 宣传册, 和传单)都符合这些品牌元素.

新网站的例子一致的品牌

看看我们的客户——德克萨斯州League City的Stone Cold Meats在现实世界中的例子. 注意他们的网站和名片设计是如何使用相同的颜色和字体的.

看看你竞争对手的网站! 你的新网站能比他们的更好吗?

不,这不是作弊或偷窃! Study your competition and see what their websites use to gain attention and try to find out what works best for them. But don’t simply copy everything they are doing and apply it to your website (this would be stealing!); instead, think about how you can make their methods better when you use them on your own website.

Look at several of their pages and see if you can find out what makes these pages work in terms of looking attractive and possibly converting to successful sales. 在这一点上, start thinking about how your website can beat out your competitors and make their customers come to your company instead!

你的新网站将会有哪些单独的页面?

你的新网站应该包含至少5个页面, as this is typical for most websites although not a requirement (a website can have as many or as few pages as necessary). 考虑一下哪些页面将组成您的新网站,比如主页, 关于我们, 服务, 联系, 等. 一旦您决定了每个页面的标题, 画一个类似如下的流程图:

新的网站规划站点地图

使用主页作为图表的主框,然后在它下面开始绘制更多的空框. 这些空框将包含您新网站中其他页面的名称. Assign one box per page and write the name of said pages in their own box; draw arrows extending out of the 澳门威尼斯人活动办理大厅 page box and have one arrow each pointing to the subsequent boxes.

然后, draw another box below each page’s box with a line connecting the two the side (see example above). 在这些框中,写下哪些项目/功能将出现在这些页面上.

您刚刚绘制的是您新网站的地图,简单地称为sitemap. 一个站点地图通过它的层次结构和这个版本来概述你的新网站, 你要包括它的功能.

一旦你完成了这个练习, 你将清楚地知道你的网站将如何构建.

一旦你有了你的页面标题,开始创建他们的内容

你的新网站不能有空白页面,对吧? 此时,您需要开始为每个页面编写内容. Open Microsoft Word or a similar program and start writing every paragraph and sentence that will go on each page; we recommend downloading and installing 免费的Grammarly插件 这将帮助你避免拼写和语法错误.

写内容的时候, it is important to keep Search Engine Optimization or SEO in mind; if your content is not optimized properly, 那么你不能期望你的新网站在谷歌或任何其他主要的搜索引擎上被发现. 我们建议你去看看 本指南 有关正确优化内容的更多信息.

Keep your target keyword (the keyword you want to be found under when people search for you) in mind, 还有你的标题和标题,因为这些对于SEO来说是非常重要的.

确保图片、图形和文本的平衡. Too much text will bore the reader while too many graphics and photos will overwhelm your reader and may cause them to miss the information they are seeking when browsing your website.

Every photo you use should have your target keyword in its file name; when you have your target keyword in your file name it makes it easier for people to find you when performing an image search on any search engine. 例如,看看下面这张照片:

披萨在表

假设你刚开了一家披萨店, 你想在主页上使用这张新鲜披萨的漂亮照片. 在你把它放到网站上之前, 首先要给它一个包含关键字的文件名. 文件名是文件在您的计算机上的名称, 你可以通过右键点击并选择重命名(在Mac和Windows上)来更改它。.

对于这个例子,一个很好的名字应该是:桌上的新鲜披萨.jpg. If you do a Google image search for “fresh pizza” then this image would have a good chance of showing up due to the exact keywords being present in the filename. 如果您在文件名中也添加了您的位置,就会得到加分.

例如, 如果你的披萨店在达拉斯, 然后你只需将文件命名为“fresh-pizza-dallas-tx”.jpg”. Make sure to separate each word in the filename with hyphens because Google will not be able to identify the keywords if they are all bunched together (ex. “freshpizzadallastx.JPG”).

在为你的新网站选择照片时, make sure that you only use photos that you own or have permission to use (if you are caught using a photo that you do not own or have permission to use, 你可能会面临原物主的诉讼). 你可以在Pixabay上免费找到很多照片,不需要经过许可.com; however, 使用太多的库存照片有时会给公司造成不专业的印象. Try taking some photos yourself with your phone or camera or consider hiring a professional photographer.

所有的照片和图形必须非常清晰,就像许多现代显示器一样 苹果的视网膜显示器 render images at high quality; if your photos and graphics are not crisp enough, they may appear pixelated on devices that use such technology (such as many modern-day iMacs and iPhones).

也, make sure that you have an editable version of your company’s logo ready for your website as well; editable versions are usually in formats such as EPS, 人工智能(Adobe Illustrator), PSD (Adobe Photoshop), 或CDR(平面设计). 如果你没有一个可编辑版本的徽标, 您的标志设计师将能够为您提供一个.

建立一个域名和虚拟主机(你的新网站在互联网上的家)

我们以前写 一篇关于为你的公司选择域名的文章; please go and check it out for more details on how to choose one properly. 事实上, you should go and read it right after you finish 这篇文章 as it contains important tips to help you choose wisely!

选择域名后,然后下一步, 你需要找到一个托管平台,让你的新网站在互联网上有一个家. 我们建议你去看看 HostGator, Bluehost, or WP引擎 因为这些托管平台提供了最好的可靠性和价值!

关于选择网络托管公司的更多信息,我们建议你阅读 这篇文章 为进一步阅读.

不要忘记你的手机用户!

50%浏览互联网的人是移动用户, so it is important that your website looks great on both desktop and mobile; however, 它在移动设备上的表现是最重要的. 当你在新网站上收集图形和照片时, 确保它们放在网站上时看起来很漂亮.

例如,避免像素化的图形或照片,因为它们太大,不适合移动屏幕. 然而, if you have photos that you feel may be too large to fit into a phone screen also remember that if you use WordPress, you will be using a platform that will resize your photos according to the user’s screen size (this is known as responsive web design).

It is also possible to serve certain pieces of content exclusively to desktop and mobile users as well; for example, 使用WordPress的Elementor页面生成器插件 您可以设置哪些内容将只出现在桌面或移动设备上. 你的网站上有长长的、水平的横幅吗? Set those to appear on desktop devices only and have your designers create vertical versions of the same banners to be shown only on mobile devices.

此外,请记住,无论出于什么原因,永远不要使用Adobe Flash内容. 它已经与移动设备不兼容很多年了, 许多桌面浏览器不再支持它. 此外, Adobe已于2020年12月停止使用Flash officially marking the end of the platform for good (and have been urging anyone who has the Flash plugin installed to remove it from their computers).

结论

现在您已经完成了本文的结尾, 现在,您应该很好地理解了如何启动您的新网站. 如果你已经准备好建立一个全新的网站, 立即澳门威尼斯人活动办理大厅,我们将进一步协助您. 点击下面的按钮,免费咨询,没有义务!

*请注意,我们可以为本文中提到的任何托管产品收取佣金. 谢谢您的理解!